As an interactive agency, 4Web Art has been running interactive online marketing campaigns for clients for over 10 years. We handle the SEO, social media marketing and reputation management for many clients.
Ads Management
Our Ads strategy consists of ongoing testing to produce maximum ROI for your budget.
You want to be able to easily understand how Ads is performing, right?
Highlights
Results
We ensure that Ads is doing what it’s supposed to do: drive your online goals for your business. Each Ads campaign is assessed as a set of Key Performance Indicators (KPIs) that we will help you to develop. Each KPI will used to judge the productivity of each portion of the advertising initiative. Ongoing reporting will contain statistical data, analysis of KPIs and future strategy recommendations.
A tried and true Ads approach to maximize your budget
We’ve been creating Ads campaigns for 10+ years. Our testing-based process is designed to achieved maximum ROI for your budget.
Setting Goals
We help you to develop KPIs (key performance indicators) so that we have data-focused, measurable goals to track and assess your Ads campaigns. Some common KPIs include CTR (click-through-rate), CPC (cost-per-click) Conversion Rate, Revenue, and CPL (cost-per-lead).
Keyword Research
We perform keyword research to identify the high search volume/low competition/low cost keywords that are relevant to your business. This is to ensure that we display your advertising to your target market and do not waste time optimizing to keywords that will not drive traffic and sales.
Account Planning
The organization of your Ads account is critical to success. We analyze your website and landing pages, and develop an account structure that’s tailored to not only your business, but to guiding your prospective customers to perform your desired actions on the web.
Campaign Creation
Accounts are segmented by Campaigns, Ad Groups, and then Ads – starting with higher-level ideas and then drilling down into more tightly themed ad groups and keywords based on your business goals.
Ongoing Management
4 Sale Florida’s core Ads strategy involves ongoing testing, including testing various campaigns, keywords, ads, and ad groups to discover where your advertising spend will have the highest ROI, and then re-allocating budget to those campaigns.
Reporting
We create custom reporting based on your goals for Ads. The reporting is fully customizable, meaning that if a business priority suddenly becomes important or if the goals for your online presence change, we change the reporting accordingly.
